Praca w Gdańsku i okolicach: Product Marketing Specialist

Description

 

Do you know how to hook a website visitor so they engage with the content and perform the actions you want them to take? Do you know how to describe a product so that people instantly want to have it and feel that they need it?

 

With over 20 years on the market, as the industry leader and a remote-first company, GetResponse hires the best from around the world. Think that might be you? Apply, and maybe you’ll be the one joining our growing team!

 

We’re looking for a Product Marketing Specialist whose primary responsibilities will be creating, optimizing and maintaining websites strictly related to features offered by GetResponse.

Product Marketing Specialist
Miejsce pracy: Gdańsk
Key responsibilities:

Product Marketing / CRO Experience

  • creating product-related content for websites/pages in English
  • creating landing page mockups based on specific criteria and needs from stakeholders
  • maintaining and optimizing existing content on pages for maximum relevancy and outcome
  • running and managing the website/page creation process with multiple teams: Product Owners, SEO, Designers, Localization, Developers
  • managing content for specific web services in CMS, e.g., Integrations

Data analytics & experimentation

  • analyzing website performance across different channels and reporting back regularly
  • constantly experimenting, analyzing and optimizing website content to improve conversions
  • using data to identify channel optimization and growth opportunities, surfacing dependencies and blockers to cross-functional stakeholders
  • running various tests on landing pages to continuously improve the performance of web channels

Growth Marketing mindset

  • finding new and innovative ways to leverage websites as a marketing communication channel
  • continuously testing new hypotheses and research trends and benchmarks
  • ensuring operational excellence by finding new ways and processes to optimize and automate work

What do we expect?

  • 2+ years of experience in product marketing and managing website projects
  • close-to-native English skills / C2 level
  • fluency in Polish is a must
  • experience with web copywriting
  • understanding factors that impact conversions and engagement with websites or landing pages
  • knowledge of best practices and trends in product marketing and conversion rate optimization
  • eye for design
  • analytical mindset - experience with website optimization, CRO tactics and landing page creation, dynamic content experimentation
  • hands-on approach – you’ll join a small team where many important projects will be in your hands!
  • understanding of statistics and the ability to support hypotheses with data
  • good understanding of SEO, PPC and their importance for website performance
  • A/B testing and Data Analytics & reporting experience
  • ability to make recommendations based on data

Nice-to-have:

  • experience with creating lo-fi mockups

Extra perks include:

  • remote work
  • home office subsidy and #getremote fund
  • private health insurance
  • mental health helpline
  • employee pension program (PPE)
  • corporate life insurance
  • sport cards fund
  • language classes
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